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Frequently Asked Question

Search Engine Optimisation is the practice of using on-page and off-page tactics to ensure that your page ranks higher on search engines. 

 

HubSpot invented the term ‘Inbound Marketing’.

Here’s how they define it:

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have

Outbound marketing is the Television advert that interrupts your TV show regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.

If you own a business or manage a website, your goal is to get your target audiences to visit it. SEO plays an important part because it’s specifically targeted at helping businesses to improve their online presence and traffic for their company website.

When your customers are actively looking for products or services that is relevant to your business, SEO will help you stand out and show up first at the most important stage of your customer’s journey.

Compared to one employee who has a broad knowledge of digital marketing, we have a team of digital experts that are experienced specialists in their individual accredited field of digital marketing. 

Yes, we are!

We’re a certified Google partner agency with a team-wide certifications across Google’s entire suite of ad products, Search, Display etc. We’re here to help our clients effectively drive their brand awareness, increase website engagement, and boost lead generation and sales.

Definitely yes. Social media works for every company.

One-to-one brand-buyer relationships is allowed to be established and maintained with the help of social media.

Platforms like Facebook, Instagram, and Twitter are equipped with some of the largest audiences and most advanced analytics data in the world.

You can identify your target audience to provide timely, personalized, custom experiences with your brand that will drive long-term brand awareness and engagement.

In a marketing process, social media falls in the brand awareness and consideration stage. Businesses can now connect with their target audience through these social media platforms and slowly build more relationships and generate more contents.

Business are able to convert leads into buyers by providing relevant information about their products or services, engaging and interacting with their audience to understand them better, and build a close relationship with target audiences all through social media.

Yes! In this digital era, a majority of consumers would find and research on companies or brands online before making any purchases of the products or services. With an online presence, it will help to boost brand awareness and give your company more credibility.

Websites can be an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement as well.

A successful website is one that is interactive with consumers and provides updated contents. A website without any new or fresh content for long periods of time will be deemed as inactive and outdated. Google would prefer crawling a website that is consistently updated. There may not be a specific time limit on updating your website, but just make sure it stays relevant. 

 

The primary way in which a website can help business increase sales is through offering users the convenience to shop online for their products or services. 

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company e-commerce websites for their shopping therapy as it saves them the time and hassle to physically shop at stores.

Every company have different wants and needs, which means every website will have a different timeline depending on the concept and scope of work they’re targeting. If you are keen to understand more about what OP Marketing can offer for you, contact us now, email us at contactus@opmarketing.sg.

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