SEM is the use of paid advertising to increase the visibility of your business’s products or services on search engine results pages (SERPs). When a user types in a certain keyword, your business will appear as a result for that search, this is SEM. It may be referred to as paid search ads, pay-per-click advertising (PPC), or cost-per-click advertising.
SEM is the process of paying for advertisements to generate traffic. It is one of the most effective ways to promote your products and grow your business in an increasingly competitive marketplace. The most commonly paid search platforms is Google Ads whereby paid advertisements are ranked higher than unpaid sites.
If your business does not have a very strong online presence yet, SEM campaigns will help to increase your brand visibility and awareness much more quickly than an SEO strategy.
PPC (pay-per-click) campaign is the most effective and fastest way to determine if your products and services are what consumers want. You’ll be able to see the pages people spend the most time on, the pages they exit from and the pages they convert from. This will help determine the changes needed to improve your products and services.
Retarget and reconnect with users who previously visited your website or purchased on your site. These audiences are potential clients that have already shown an interest in your products and they will need to see an ad several times before they take action and make a decision to potentially make a purchase.
Keywords and ad content allows you to target relevant people with an actual interest in your product or service to your website.